Материал Cognitive biases and information environment: why knowing the list is not enough
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Cognitive biases and information environment: why knowing the list is not enough

Cognitive biases and information environment: why knowing the list is not enough

A fallacy is a property of reasoning. A cognitive bias is a systematic tendency of a process that generated this reasoning.

Scene: the purchase already seems successful

After an expensive purchase, a person notices positive reviews and quickly scrolls through the negative ones. It is not necessarily about dishonesty. Attention more readily collects evidence consistent with an already made decision. This is confirmation bias.

The presence of a distortion does not prove that the purchase is bad. It shows where the verification process became unreliable.

Repair: record in advance which facts will cause reconsidering the decision, and intentionally seek the strongest objection.

What is easy to recall seems frequent

After a vivid news story about an incident, the risk may feel enormous, even though its frequency has not changed. Memory more easily retrieves emotional and recent examples. This is the availability heuristic.

Maintenance: replace the memory with the base frequency: how many such events were there on a suitable number of people, trips, or years.

First Digit Pulls the Grade

If the initial price is stated as 100,000 rubles, the subsequent 70,000 may seem cheap, even when the item is worth 40,000. The first noticeable value becomes an anchor.

Repair: obtain an independent range from several sources before negotiations and record price criteria.

Sunk Costs

We have already spent half a year on the project, so we cannot stop.

Sunk costs will not return with any choice. The decision should depend on future costs, benefits, and alternatives. Continuing for already spent — sunk cost fallacy.

Maintenance: ask: «If we encountered this opportunity today and had not yet invested anything, would we start?»

After the event, everything seems obvious

When the outcome is known, memory reconstructs expectations: “I knew from the start how this would end.” This is a hindsight bias. It hinders learning because it turns an uncertain past decision into supposedly obvious.

Maintenance: keep a forecast journal with probabilities and reasons until the result.

Environment is stronger than the cheat sheet

A list of a hundred fallacies is hard to apply at the moment of decision. It is more reliable to change the process:

  • independent evaluations before a general discussion;
  • decision criteria before viewing the result;
  • premortem: imagine failure and name the causes;
  • the role of a person who seeks refutation;
  • time for reconsideration after a strong emotion;
  • a prediction journal and subsequent calibration.

Short practice

You choose a course and are already leaning toward the most expensive one.

  1. Which anchor could have influenced?
  2. What data do you seek more eagerly?
  3. How to separate price from quality?
  4. What condition would make you abandon the choice?

Chapter Rule: do not use the term bias as a personal diagnosis. Find the stage of the process that distorts collection, memory, or evaluation, and rebuild that stage.

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